Lab Members

Our lab conducts research on three key constructs – the choice mindset, universal-nonuniversal lay theories, exposure to variability – and in two content areas – cultural psychology and judgment and decision making.

Meet the Lab!


Arjun Sengupta

Arjun’s interest lies in the intersection of Economics and Psychology. He uses lab experiments to study decision making in socially important contexts. His research has focused on understanding why communication can be effective in influencing human behaviour and increasing cooperation, even when there are incentives to deceive.





Shilpa Madan

Shilpa Madan is a postdoctoral fellow in Dr Krishna Savani’s lab. Shilpa’s research interests lie at the intersection of lay beliefs, culture, and the pursuit of happiness and well-being.  Having submitted her PhD dissertation in Consumer Behavior at the Nanyang Business School, Singapore, she now works with Dr Savani on understanding the nuances of cultural learning.

Shilpa is a Gold Medalist from both IIT Bombay and Indraprastha University, where she received her MBA and B.Tech degrees, respectively. During her PhD, she was awarded scholarships and grants to conduct research, as well as liaise with businesses to develop cases for MBA teaching. She has presented her research at various international conferences.

In her past life, Shilpa has worked with Unilever and bp, in sales and marketing, in various global and regional roles across iconic brands such as Lux, Surf, and Comfort.


Wang Yan

Wang Yan’s interests lie in Experimental and Behavioral Economics, Applied Microeconomics and Financial Economics. She has just submitted her PhD thesis which is concerned with socially responsible behaviors in the marketplace. In particular, it focuses on individual choice and its market and social impacts by adopting an experimental approach.




Research Assistants


Lisha Raghani

Lisha is a double degree graduate with a background in Physics and Psychology. Her research interests include positive psychology (e.g., mindfulness), human-environment interactions (e.g., biophilia, attention restoration theory), carnism and speciesism. At DEON lab, she is currently investigating the effect of low frequency noise on human cognition.




Tan Li Shi

After graduating with a degree in Psychology from NUS, Li Shi joined the government sector for half a year. It was during those months that she realised that research is her true calling and what she hoped to do in her career. Her research is mainly in the field of decision-making (such as heuristics and biases), social norms, cognitive differences between cultures, and gender stereotypes/discrimination in the workplace.




Velvetina Lim

Velvetina is a graduate with a BSc degree in Psychology with Management. Her research interests include dark personalities at work, assessment selection, deception production, investigative interviewing and the science of magic. As an aspiring applied researcher, Velvetina hopes to combine her wide range of interests to create quality future research findings that has real world impact on organisational behaviour and the criminal justice system.



PhD. Students


Kevin Nanakdewa

Kevin is a Ph.D. student in Organizational Behaviour at Nanyang Business School. After graduating in Canada with a degree in business and psychology, he worked as a marketing consultant at a market research firm, Nielsen, for several years before venturing to Korea and China. In Beijing, he completed an MBA at The Guanghua School of Management at Peking University. His research interests include the antecedents and outcomes of cultural differences and similarities.



Shaobo Li (Kevin)

Shaobo is a fourth-year Ph.D. Candidate in Marketing at Nanyang Business School, Nanyang Technological University. His research focuses on understanding consumer behaviour. In his primary line of research, he examines the impact of self-identity and culture on consumers’ prosocial behaviour. In his secondary line of work, he examines how specific emotion and lay beliefs influence consumers’ attitude, motivation, and behaviour.



Lin Katrina

Katrina is currently an assistant professor in the Department of Management and Marketing at the Hong Kong Polytechnic University. She received her PhD in Organisational Behaviour from National University of Singapore. Her primary research interests include helping behaviours, social support, interpersonal relationships, emotions, and work-family issues. She worked with Dr. Savani on how helping motivations influence helpers’ affective experiences during helping and downstream consequences.




Shankha Basu

Shankha Basu is an Assistant Professor of Marketing at Leeds University Business School. He obtained his PhD in Marketing from Nanyang Technological University in 2017.

Shankha has two broad areas of interest. First, he studies how minor differences in the way options are framed or presented affect people’s decisions. Second, he is interested in understanding how the cultural context in which consumers make decisions influence their attitudes and behavior.

His work has been published in reputed academic journals such as Journal of Experimental Psychology: General and Organizational Behavior and Human Decision Processes as well as practitioner oriented outlets such as Harvard Business Review. He has also presented his work at leading academic conferences such as those organized by the Association for Consumer Research, Society for Consumer Psychology, and American Marketing Association.


Siran Zhan

Siran  is an Assistant Professor at the School of Management in UNSW Business School. She obtained her PhD from Nanyang Technological University. Her research investigates the individual (e.g., identity and cognitive biases) and social (e.g., culture and diversity) factors important to creative and entrepreneurial processes. Her research has been published in both management and psychology journals such as Journal of Organisational Behaviour and Journal of Cross-Cultural Psychology, among others.




Yukun Liu

Yukun is currently a Postdoctoral Research Fellow at the Centre for Transformative Work Design in the University of Western Australia. He received his PhD in Management and Organisations from the National University of Singapore in 2017. His research interests include work design, employee well-being, mind wandering, and managerial decision-making. His work has been published in journals such as Journal of Applied Psychology, Human Relations, and Journal of Business Ethics. His ongoing research with Dr. Savani investigates how recruiters’ certain cognitive biases influence the diversity of selected candidates in personnel selection decisions.